Officially launched in 2021, Shock The World Apparel was created in South Florida by a young entrepreneur, Sydney Wood, during his freshman year of college. STW brings unexpected drops and one-of-a-kind pieces to the streetwear world. The meaning behind the name "Shock The World" is to accomplish your goals in unique ways that others don't expect, while each piece embodies the spirit of breaking boundaries and defying expectations with a focus on innovation and authenticity.